A conversation with SUP’s Art Director, Michele Wetherbee.
KAPANI KIRKLAND
Via Pixabay. Free for commercial use.
I’m one of SUP’s newest members on the marketing team. Since the beginning of my time here, I’ve been curious about the process of choosing artwork for our titles.
I tracked down our Art Director, Michele Wetherbee, to ask her a few questions. In this interview, she explains what makes design at a University Press unique. She also walks me through the process of how a design for a book gets chosen…
Kapani Kirkland: I understand that you’re new here, right? Both to Stanford University Press and the world of academic publishing?
Michele Wetherbee: Yes, on both accounts. I've designed and art-directed books in trade publishing at HarperOne, Houghton Mifflin Harcourt, Chronicle Books, and many smaller trade publishers, but I haven’t worked with a University Press.
KK: What are your impressions, especially if you compare academic publishing to trade?
MW: I'm enjoying University Press publishing a lot. Designing in a new field and building a fantastically talented freelance staff is, and has been, invigorating. In trade publishing, especially Big Five publishing, there are big expectations with extreme pressure. Trade covers are part of a commercial service: a cover sells a book in the same way that a wine label sells wine, or a beer label will sell beer.
Ideally, the book cover or wine label is an honest reflection of the content; at other times, we sell a dream.
Authors desire a powerful and reflective cover design; however, at Stanford, our covers must accurately reflect the content. I’ve quickly understood that romanticism or broad cultural brushstrokes aren’t appropriate here.
KK: What (or who) are your influences as a designer? And what will be your design voice be at SUP?
MW: I love honesty in design, that which is created with a pure, clear voice. I find a honed simplicity to be the most powerful, especially when it is packed with rich meaning simmering beneath the surface, inviting the viewer’s imagination to engage.
I’m a designer because I love creating and being surrounded by beauty. That beauty can be spatial relationships on a cover, or the relationships of an architectural space. Some covers call for the rich beauty of old maps and calligraphy or a tactile, hand-created heirloom jewel. I’m drawn to the tension of creating power and beauty while working with brutal or dystopian subjects.