Celebrating academic books and the joys of neighborhood bookstores
Brad Johnson, owner of East Bay Booksellers, graciously answered questions about the life of a local bookstore and EBB's new subscription program, The Syllabus, which introduces readers to academic books from the last ten years.
You recently launched a new book subscription service called The Syllabus, which is focused around “new-ish” academic books organized around a quarterly theme. How long has this idea been in the works and why specifically books within the last ten years?
I’ve been wanting to do subscription packages for individual bookseller’s staff recommendations for years, even before I bought the store. The timing just was never quite right. I think, as well, something more focused might be more helpful (both for the customer and the bookseller). This is very much “Brad’s Subscription Service,” with a hope that others on staff might decide to do something else. As for the “last ten years” – that’s just a way for me to limit the range of possibilities for me to choose from. My curiosities are pretty broad, so any help I can get with that is good.
Aside from the obvious instructional angle, what aspect of academic books are you most eager to share with readers?
I love academic publishing because it is passion projects feeding into other passion projects. The citations and bibliographies alone show that all deep thinking has an entwined and complex root system. That’s basically all research is, following trails blazed by way of bibliographies and citations. There’s something humbling and grounding to this idea that knowledge comes by cooperating with the knowledge of others.
I want general interest readers to engage in the rigor of knowledge formation and evolution as it is happening, versus simply consuming information that’s already been formed. You see the latter in a lot of commercial nonfiction that’s drawing from academic publishing but not necessarily engaged with it in a creative way. There’s something to be said for this, but I think something like The Syllabus attracts readers who are keen, as it were, to know how to prepare the dish rather than just eat it.
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