Examining the purpose of a corporation
This essay originally ran on the Corporate Eco Forum. Republished with permission.
Ask any business student (or anyone for that matter) what the purpose of the corporation is, and they will likely parrot back that it is to “make money for its shareholders.” The prevalence of this belief is coming under much needed scrutiny within business circles and among business students. But it is not gaining enough attention within business education and that needs to change, something I hope to address in a new book, Management as a Calling: Leading Business, Serving Society ».
The call for change within business practice
The Business Roundtable and World Economic Forum have both issued statements redefining the purpose of the corporation as one that “serves society at large…supports communities…pays its fair share of taxes…acts as a steward of the environmental and material universe for future generations.” Black CEO Lawrence Fink sent a letter to CEOs telling them that they have a responsibility not only to deliver profits, but also to make “a positive contribution to society.” Even former GE CEO Jack Welch called shareholder primacy “the dumbest idea in the world,” adding that “shareholder value is a result, not a strategy … Your main constituencies are your employees, your customers and your products.” This not a new idea; it is just one that has just fallen out of fashion. Peter Drucker, for example, argued in the 1950s that “the purpose of a company is to create a customer;” profits are one metric of how well the company performs this purpose but ultimately, he argued, “the business enterprise…exists for the sake of the contribution which it makes to the welfare of society as a whole.” It is time to bring these ideas back, turning more recent aspirational statements into management practice. And one way to do that is change the way we approach the education of the corporate leader.
The need for change in business training
Business leaders must learn about the basics of business management. But they must also consider the vast power that they may someday possess to shape and guide our society, and learn the responsibility to wield that power carefully. Tomorrow’s business leaders must start thinking critically about the role of business in society, their role as a manager in guiding those businesses and the overall system in which they will practice their craft – capitalism.
In that pursuit, they should be taught to look deep inside themselves to consider management as a calling in a similar spirit of service that we use to train doctors and lawyers —one that moves away from the simple pursuit of a career for private personal gain and towards a vocation that is based on a higher set of values about leading commerce and serving society. It is about connecting your career with your values and purpose. As corporate attorney James Gamble writes “power needs to be constrained by conscience.”
This shift in focus is needed now more than ever, at a time when capitalism is in crisis. One symptom of that crisis is income inequality, which is growing to epidemic proportions not seen since 1929. Before the Covid crisis, 40% of Americans could not pull together $400 for an emergency; 78% lived paycheck to paycheck; 44% earned about $18,000 per year; and 42% had saved less than $10,000 for retirement. Today, we are in that emergency and a vast portion of the American public is in serious trouble. A second symptom lies in our natural environment as global greenhouse gases are at their highest ever level and show no signs of declining, resulting in climatic changes whose costs to the US economy alone could reach hundreds of billions of dollars per year in lost labor productivity, declining crop yields, food shortages, early deaths, property damage, water shortages, air pollution, flooding, fires, and more. The market is threatening our way of life, both environmentally and socially, in ways that are unprecedented.