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Great article Professor Tushman. We even see businesses like Mcdonalds applying innovation. I see our worlds changing so fast now. A business mentor once said to me if I am doing business the same way I was 5 years ago I was going out of business, It seems like if I am doing business the same way as I was 6 months ago I am going out business today. Buy in from upper management is so important I have seen many projects go out the window when all the groung troops in alliance and upper management take a different direction. Thank you for sharing.

Professor Tushman, thank you for sharing so powerful ideas. For all of us who have the opportunity to follow the evolution of your brilliant ideas, and for the ones who face the every day’s challenges of management this material is really food for thought and action

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