Everyone at Stanford University Press was saddened to learn of the death of Dr. Robert Hoyk on March 12. Along with colleague Dr. Paul Hersey, Bob authored one of the best selling titles published under our Stanford Business Books imprint. Initially released in cloth in 2008, the book The Ethical Executive: Becoming Aware of the Root Causes of Unethical Behavior; 45 Psychological Traps that Every One of Us Falls Prey To, was released in paperback in 2010. 
With its mix of case studies describing real world ethical traps faced by people at all levels in all types of organization, and practical strategies for avoiding them or coping with them, the book has been extremely successful. This success has been, in large part, due to Bob's two great gifts as an author. First, his engaging and "no frills" writing style made the normally demanding topic of business ethics easily accessible to both business people and college students alike. At one level, The Ethical Executive can be read cover to cover on a transcontinental flight yet, at a deeper level, it can sustain classroom discussion and debate for a semester or more. Second, Bob's tenacity and imagination translated into a constant stream of creative and extremely effective marketing initiatives. As as a result he probably sold as many books himself as did our sales and marketing department!
Bob's book is on track for another very impressive sales year: a tribute to his skills and personal qualities that he'd have appreciated.
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