College Bowl season may be drawing to a close, but the Super Bowl is just over a month away; the NBA and NHL and getting into high gear, and Spring Training is just around the corner. Want the inside story on what's going on behind the huge stadium crowds, television broadcasts and advertising, fantasy leagues and more? Money Games: Profiting from the Convergence of Sports and Entertainment, by sports business industry expert David Carter, offers a detailed look at just how and why the coming together of the sports and entertainment industries has generated billions of dollars over the last decade--and offers tips on how you can profit from it.
Carter, Executive Director of USC’s Sports Business Institute at the Marshall School of Business and Principal of the industry-leading Sports Business Group, conducted over three dozen interviews with senior sports industry executives from around the world, such as the Presidents of ESPN and EA Sports, on both the current sports landscape and where the sports experience might be headed. Readers will find a new side of sports revealed in Money Games, and will be privy to the game of business chess that has parlayed endless fan interest and entertainment access into billions of dollars, while revisiting the stories that they know in a new way.
Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one.
Businesspeople who are engaged in the Sports Industry can use this book to take stock of the waters in which they swim. Entertainment and Sports have been converging at such a rapid pace; this book will be useful for these readers to better understand their business landscape, the changes that they themselves may have been a part, and to determine their opportunities for the future. Likewise, readers who are eager to participate in the sports and entertainment world (inclusive of MBAs) will find in this book a vivid depiction of the Sports Business—built on reflections from and research within the industry.
Today’s sports business is not that of your father’s baseball game, but of a synergy between entertainment and sports that makes for a much more dynamic and three dimensional experience in which the consumer can be saturated. Money Games is the new sports business playbook for this landscape.