David Herold and Donald Fedor’s new business book, Change the Way You Lead Change: Leadership Strategies that REALLY Work (2008), has been featured in Globe and Mail - Canada's largest-circulation national newspaper.
Change the Way You Lead Change challenges the notion that change is a straight-forward matter, acknowledging that most change efforts fall far short of expectations. In the article that ran on September 17, 2008, Globe and Mail highlights the successful steps Herold and Fedor take towards real change:
"The book elaborates on those ideas, looking at each element of the change model in depth, with examples of where companies went wrong by failing to address these factors properly. The authors stress that their model won't help you bat 1,000 in change, but it should increase your batting average, and given how poor most companies fare with change that should be an appealing prospect."